A man and his truck equals strong

I heard Chevrolet's new Silverado truck add this morning taking Lucy to school. With the music from Nashville's Will Hoge in the background the voice overlay went something like this: 

A man and his truck. 
A man and his truck and his 13 year old daughter.
A man and his truck and his 13 year old daughter who had a bad day in school.
A man and his truck and his 13 year old daughter and boys who are mean, and teachers who are not fair.
A man and his truck and a 25 minute ride home in the quietest cab we've ever built.
A man and his truck and a strong listening father who makes his little girl feel better.

Check out the song here. Somehow it just is not the same, if you replace the word truck with 'Honda Accord'. I want a truck!