The first sense to develop is the sense of design. How about that? My two college girls are studying design, so you are well on your way! In the opening of the chapter on design Pink tells this story about the late Gordon MacKenzie, a longtime creative force at Hallmark Cards. (I bet you have heard it before.)
Mr. MacKenzie would often give lectures to grade school children (K-6). In short, when Gordon asked “Is anybody here an artist?” to a kindergarten class, everyone raises their hands with great animation and enthusiasm. As the lectures continue throughout the day, Gordon experiences significant attrition with only two hands being raised by the time he lectures to the sixth grade class. (Source)Why do you suppose we all feel like an artist when we are in kindergarten, but by the time we are in the sixth grade that feeling is virtually gone? Why does design matter more today than ever before?
