Why does design matter more today?

Here are three reasons why Daniel Pink says that design matters more today than ever before:

First, thanks to rising prosperity and advancing technology, good design is now more accessible than ever, which allows more people to partake in its pleasures and become connoisseurs of what was once specialized knowledge.
 
Second, in an age of material abundance, design has become crucial for most modern businesses - as a means of differentiation and as a way to create new markets.
 
Third, as more people develop a design sensibility, we'll increasingly be able to deploy design for its ultimate purpose: changing the world.

At the end of each chapter in this section of the book, Pink suggests several things that you can do to improve your understanding of the new 'senses'. For examples, here are some of his suggestions for design:

• Keep a design notebook
• Read design magazines
• Read Karim Rashid's fifty point guide to life and design (I think you will like this list.)

Next, we will look at the second of the five 'senses' that Pink says you need to master in order to succeed in the new right-brain world: Not just argument but also STORY.