"A person represents a skill set. A self-brand represents a Big Idea, a belief system, that other people find special and relevant."An analogy would be a tennis shoe without any markings on the side. It is just a shoe. It might be a fine, high performing shoe, but it is just a shoe. Add a simple 'swoosh' on the side of the shoe, and now it is a 'Nike' shoe. (Read about the creation of the swoosh and how the graphic designer charged the company $35 for her work.)
So I've been giving this USP concept some thought. I know I am a talented sales person and a leader of people. But there are lots of talented sales professionals and managers in the world today. What sets me a part?
My name is G. Page Singletary and I am a salesman, who leads and inspires those around me to reach their dreams. I have a passion for education and a deep understanding of the marketplace, where I have spent the lions share of my career, having successfully launched three education-based businesses. I am a unique combination of my two grandfathers - the entrepreneur and the preacher.
My grandfather, Poppy, was a great businessman and a pure salesman. He often referred to himself as a peddler. I spent a lot of time with Poppy when I was a child, riding in his car, talking on his rotary-dial 'car phone', learning the fundamentals. A good salesman always has a pen . . . listen more than you talk . . . and remember this poem: "What's behind the door, I am not sure, but this I know and know it well, the more I open the more I sell."
My father's dad was a Baptist minister, who passed away two years before I was born. I have come to realize that I also have a lot of my Granddaddy Singletary in me. People feel good around me, people come to me for council, people trust me . . . all qualities of an outstanding minister.
If the need is for sales leadership in the education space, I am your man - G. Page Singletary.Stay fit,
Dad
