Sally,
Continuing with Catherine Kaputa on Women Power Wednesday, once you decide to take charge of your self-brand in an active manner, and you fully embrace the self-brand mind-set, the book takes you through 10 self branding actions. They are as follows:
1. Celebrate yourself and your uniqueness: Do a self brand audit.
2. Keep tabs on the big picture: Do a SWOT (strengths, weaknesses, opportunities, threats) analysis.
3. Don't avoid the competition: Go to school on your competition.
4. Find the sweet spot: Focus on the right strategy for achieving your goals.
5. Harness the power of self-presentation: Learn the principles of visual identity.
6. Tap into the power of words: Learn the principles of verbal identity.
7. Think in terms of markets: Engage in and respond to the market.
8. Expand your network and your visibility: Become known for something by somebody somewhere.
9. Execute a self-brand action plan: Develop specific tactics and implement each as scheduled.
10. Stay relevant: Measure how you are doing
In closing Chapter One, Kaputa provides these words: "The first secret of self-brands: That person in the mirror is the only person you can rely on. But that's not sad. It's powerful."
Women power,
Dad
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