Stay Whole Tuesday - Building your visual identity - 17.2

I think you will like this next self-branding action. It is all about visual identity. Brand managers are masters of visual identity. The way something looks is often the point of first (and lasting) impact for a brand. Here are ten guidelines Kaputa says to keep in mind, as you develop your visual identity:

1. Think of clothes as packaging: Use clothes to enhance, not undercut, your brand message.
2. Have a signature item: Think of a trademark that people associate with you.
3. Look different: You don't want to look like everyone else. You want your own vibe.
4. Look the part: Fulfill expectations of your role and the style of the institution or target market to which you are appealing.
5. Use hair as a branding device: Think of Dolly Parton, Anna Wintour, and Donald Trump. Each has an unmistakable branded hairstyle.
6. Make your look consistent: Don't send mixed messages. Everything should tie together for a consistent visual identity at business, casual, and formal events.
7. Have a signature color or palette: Build your wardrobe and brand marketing around a related palette of colors for maximum effect.
8. Have a strong presence: How you stand and carry yourself gives you presence and helps make you memorable.
9. Leverage your height, shape, or profile: Build your visual identity off who you are.
10. Stay relevant and fresh: Let your brand evolve and stay up-to-date.

I can't wait to discuss this topic with you when you get home, especially number 5!


Stay whole,


Dad


1. Celebrate yourself and your uniqueness: Do a self-brand audit.
2. Keep tabs on the big picture: Do a SWOT analysis.
3. Don't avoid the competition: Go to school on your competition.
4. Find the sweet spot: Focus on the right strategy for achieving your goals. 
5. Harness the power of self-presentation: Learn the principles of visual identity.