Women Power Wednesday - Catherine Kaputa - 15.3

Hey Sally,

So how did Catherine Kaputa become a subject matter expert on branding for success? She is an interesting woman, who also wrote a book called The Female Brand. The Female Brand is a how-to and how-to-think book for women who want to maximize their potential (and for the men who work with them, love them and want to understand them.) Her background is interesting.

When she was your age, she was a journalism and advertising major at the Medill School of Journalism at Northwestern University. She switched her major to fine arts her senior year, in order to pursue an interest in Japanese Art History! She later earned an M.A. from the University of Washington, and was a Ph.D. Candidate at Harvard University. She won a two year scholarship from the Japanese Ministry of Education to study at Tokyo University, and was a Smithsonian summer fellow in Washington, D.C. She wrote two books on the subject of Asian Art.

It makes me think of you and your strong writing skills, as well as your interest in design. I think it is important that you continue to develop both of those passions. Tomorrow I will reflect on Chapter 1 of You are a Brand!, which is titled, Take Charge of Your Self-Brand.

Women power,

Dad