"In the personal-branding mindset, you are your most important asses - an asset, like education, that no one can take away from you. Personal branding shows you how to maximize the value of that asset, both in terms of self-actualization - becoming who you can be - and in terms of human capital - maximizing the financial value of your career."
(page XV of the introduction from You are a Brand!, by Catherine Kaputa.)Yet personal branding is not taught in school. It is a neglected aspect of education. Thinking like a brand means creating a brand for yourself and marketing it, and not squandering opportunities when they come your way. It's easy to shortchange yourself if you're not thinking like a brand.
Did you think about yesterday's post in terms of who you know in college who 'thinks like a brand'? These are people who typically have found something they are passionate about and they are starting to self-actualize how they can standout from the ordinary, normal folks. They may be a little unreasonable, a little different, a little extraordinary.
Stay whole,
Dad
