We covered a lot of interesting ground this week and I am not sure where to go next? First of all, I loved your email yesterday and the sharing about the Port Huron Statement. I look forward to reading more of that document and would enjoy seeing your finished paper. I am still thinking about The Social Network and have had some fun looking on-line to try and get a sense of how much of that story was the true story, versus the obvious embellishments in order to make it such a fun and interesting movie. As you may know, the movie is fiction and based on the book, The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal, by Ben Mezrich.
Also, I wanted to continue to expand on my three keys to successful selling: (1) enthusiasm, (2) likability, and (3) urgency, even when urgency may not be present. I think the last characteristic, urgency, is perhaps the most difficult to understand and to master. In a sales context, it is how one relates to clients and prospective clients in order to give a sense that business is moving in a good direction. It can be as simple as the tone of your voice on a phone call or what you say when leaving a voice message. It can be the voice message that a caller hears when they dial your number . . . "It's a magnificent day at Milestone" . . . "a beautiful day at Balfour" . . . "a super day at Salient Systems". These are all opportunities to show others that you are a person of purpose, a person of action, a person who is moving through life in an active manner, making good things happen.
Be urgent and stay fit,
Dad
1. Enthusiasm
2. Likability
3. Urgency - even when urgency may not be present
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Paul Graham: The Top Idea in Your Mind (Do you have attention sinks?)
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