Make it a great Monday - Self Brand - 15.1

Sally,

It was so good to have you home for Thanksgiving and I am glad that the Christmas break is right around the corner. I am enjoying this book I told you about called, You are a Brand! How Smart People Brand Themselves for Business Success, by Catherine Kaputa. I want to share some key points from the book with you over the next days. You might try and put my notes in perspective as you walk around campus and in your day-to-day interactions with friends and acquaintances at UGA.

In the Foreword, the Author says that there are two things in life worth striving for. One is happiness; the other is success. She notes, "There are a lot of happy people who aren't very successful. And there are a lot of successful people who aren't very happy. But if you have both, what more could you want?" It is not easy to achieve both happiness and success, as these two things are often diametrically opposed concepts. "To be happy, you need to create a positive attitude in your own mind. A powerful sense of self . . . To be successful, you need to create positive attitudes in the minds of other people. You can't make yourself successful. Only other people can make you successful."

In other words, you need to build a "self brand," a reason for people to buy from you, whether you are selling yourself for a job or selling products and services to others. So who have you met who is already creating a self brand? It is usually someone who is very passionate about what they are studying and they know who they are meant to be. What can you learn from these people?

Make it a great Monday,

Dad