Colloquial Thursday - Listen more, talk less - 20.4

We are looking at six rules of thumb for helping the brand You build an emotional engagement with your target audience. We have covered rules 1-3. Rule number 1 was prioritize your target market. Rule number 2 was create loyal customers. Rule number 3 was develop a clear value proposition.

Rule number 4 is build an emotional brand. The goal for a self-brand is to have people say good things about you because they have strong feelings about you. One simple suggestion that Kaputa makes is to listen more and talk less. Listening is an art that few people have mastered. Who are the best listeners you know? For me, I would put Aunt Dianne at the top of the list. She just knows how to make you feel like she is listening to your every word. Your mom is also a great listener. That is one reason why she has so many friends.

Since it is colloquial Thursday, I looked up the term 'rule of thumb'. Interesting stuff . . . I like the reference to the term 'folk etymology' - what happens when somebody tries to invent something to make sense of a traditional phrase.

Be a good listener,

Dad