Congratulations on your initiation into Chi O!
Moving into the next part of Kaputa's book, she turns the focus on helping you identify your target market for your personal brand. In my case, I want to build a brand geared towards the education and/or college sports market and more specifically a mission of helping companies who sell products or services into that space. She outlines six rules of thumb:
- Prioritize your target market
- Create loyal customers
- Develop a clear value proposition
- Build an emotional bond
- Think outside-in
- Attract through "soft power"
This week I will take a look at these six rules of thumb more closely.
Make it a great Monday,
Dad
