The eleventh (out of twelve) major point that Kaputa makes in her book about the brand You is to become a little bit famous. It is impossible to become a brand without visibility. She says that we must seek some fame on some level -- be famous in your industry or in your company or in your school. And be famous for something -- an idea, a belief system, a point of view, a major achievement, an area of excellence.
I am going to take a few days to discuss this topic this week. In the meantime, think about this from William Shakespeare:
Have more than thou showest.
Speak less than thou knowest.
Make it a great Monday,
Dad
