Colloquial Thursday - Look for work, not a job - 18.4

Sally,

I read an interesting post on a blog by a guy named John Fees. John is a professional acquaintance and a successful entrepreneur in the fields of affinity, collegiate and partnership marketing. The topic of the post is 'look for work, not a job'.  It reminds me of the Personal Branding discussion we were having before the break.

John encourages anyone in today's job market to take the following steps (taken directly from his post):

1. Name your work - buy a URL and use it for your email. Don't expect to get work with a Yahoo or Gmail account.
2. Create a website that describes your skills, interests and capacity to contribute to an organization. Use the Blog and connect it to LinkedIn - and start promoting what you can do for others - examples of your work, observations on trends, insights on other good work.
3. Order business cards that will give you an identity - perhaps more important than a resume.
4. Update and maintain a LinkedIn profile in order to build your network of contacts.

Another way to say all of this, is 'control your own destiny' rather than let the job market dictate what your options will be.

Hope you are well,

Dad