How goes the speech writing? Did you decide to speak on how Hyline shaped your life leading into college? Back to branding and the subject of identifying your target market . . .
Rule 1 for helping you identify your target market is to 'prioritize' your market. Kaputa says that you want to pay the most attention to the people who can have the most impact on your brands success. She encourages you to think in terms of both a primary target market and a secondary target market. She says, "The primary target market are the key people who are the most important to your self-brand and who will deliver the best results for your brand." For dad, I have decided that my primary target market are executives in the education field who need creative and innovative help driving the sale of their products or services.
The secondary target market are people who also might have some impact on your brand and could become more important in the future. For dad, I have decided that my secondary target market are the sales professionals who would benefit from my leadership, mentoring, and motivational capabilities.
Stay whole,
Dad
