Today let's review Kaputa's ten guidelines about visual identity.
- Think of clothes as packaging: Use clothes to enhance, not undercut, your brand message.
- Have a signature item: Think of a trademark that people associate with you.
- Look different: You don't want to look like everyone else. You want your own vibe.
- Look the part: Fulfill expectations of your role and the style of the institution or target market to which you are appealing.
- Use hair as a branding device: Think of Dolly Parton, Anna Wintour, and Donald Trump. Each has an unmistakable branded hairstyle.
- Make your look consistent: Don't send mixed messages. Everything should tie together for a consistent visual identity at business, casual, and formal events.
- Have a signature color or palette: Build your wardrobe and brand marketing around a related palette of colors for maximum effect.
- Have a strong presence: How you stand and carry yourself gives you presence and helps make you memorable.
- Leverage your height, shape, or profile: Build your visual identity off who you are.
- Stay relevant and fresh: Let your brand evolve and stay up-to-date.
What are your thoughts on Dad's visual identity? Seth Godin has a great blog on marketing and check out what he does with his bald head on his site! His glasses are kind of unique as well.
Love,
Dad
