Hey Sally,
Having a great day of networking. I met this morning with Jay Watson, a good friend of the Ritchies and a very talented entrepreneur. He has a start-up called Forefront Austin, which is a 'digital media marketing platform' designed to help organizations communicate more effectively through the media (both traditional media and social media.)
A perfect example is Austin ISD, where your mom works. AISD has recently undergone tremendous budget cuts in order to balance their budget for the next year. All of the communication about the cuts has been through the Austin Statesman. According to Jay, the district does not effectively control the communication, but rather they let the Statesman dictate the rhetoric and then the district reacts to the dialog.
Checkout Forefront Austin and let me know what you think. This topic would make an interesting speech or paper in one of your classes.
Interesting stuff,
Dad
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